EXECUTE
90/180 Day GTM Implementation Plan
Phase
Timing
Phase 1
Phase 2
Workstreams
Days 1–90
Days 91-180
Workstream 1: Define the market wedge, buyer, and ideal customer profile (ICP)
Workstream 2: Structure, launch and execute a pilot or proof of concept
Workstream 3: Convert pilot/POC evidence into pricing, pipeline, and commercial model
The INOV Partners go-to-market (GTM) plan is a two phase, six month implementation model organized around three worksteams.
We build a focused plan and execute the early commercial work required to validate your first market wedge from early product concept toward validated proof of concept, beta pipeline and pricing logic.
Purpose
Validate focus, identify the first wedge
Establish competitive pricing model, packaging, beta pipeline, sales model, financial assumptions, and investor-readiness materials.
Decision Gate
Proceed only if product readiness, data access, buyer commitment, and buyer signals are sufficient
Develop, test and measure a viable product or POC
Extend only if pilot/MVP or POC is advanced or completed, revisit after evidence, capacity and funding path are clear