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Research Intelligence for GTM Decisions
A scalable go-to-market plan begins with quantified demand, buyer evidence, competitive context, and realistic adoption assumptions.
Market Validation
We verify forecasts based on proprietary, quantitative data that meet statistically rigorous margins of error
We validate market assumptions using primary research, secondary data, buyer discovery, competitive benchmarks, and clearly documented assumptions.
Competitive Analysis
We identify current and emerging players in your sandbox and determine if your business is an industry disruptor or emerging player in an existing industry
We assess the competitive value of your startup’s current and future strategy against market benchmarks, develop detailed SWOT and BOS analysis and position your startup’s value vis-a-vis current and future state markets
Market Adoption
We quantify barriers to adoption and perform a thorough competitive analysis of your product’s MVP, quantify buyer demand over time and support assumptions with verified data
Competitive Advantage
We determine which product, service and industry features distinguish your business from competitors
We provide a thorough analysis of your competitive differentiators such as unique intellectual property, exclusive licenses, marketing and distribution relationships and novel solutions
We isolate potential market inhibitors, accelerators, and areas for opportunistic growth
Market Size
We determine if your strategy can scale, has an addressable market and what percentage of the market you can capture over time
Business Model
We identify risks and define a future proof strategy to reduce the impact of future state market forces
We verify all data sources, methodology and analytics tools used to collect and synthesize data. We evaluate your operations, sales, distribution, partnerships against market and benchmark assumptions